Are you pricing your puppies correctly?

Do you know the dangers of pricing either too high or too low?

Join me and I'll help you understand:

  • Why it’s important for responsible breeders to be profitable

  • The ethics of making money breeding puppies

  • Ensuring responsible breeding while making money

  • Price versus value

  • Business, marketing, and program practices that increase puppy value

  • Determining the value and price of your puppies

  • When to increase your prices

  • Special information on pricing for new and newer breeders

  • BONUS: Value-based pricing analysis worksheet

  • BONUS: Website credibility checklist

Course curriculum

  • 1

    Welcome!

    • Introduction to Value and Pricing (12 min)

    • Important legal notice—you are responsible for reading this

  • 2

    Understanding Value (20 min)

    • Understanding Value (20 min)

  • 3

    Determining the Value of Your Puppies (12 min)

    • Determining the Value of Your Puppies (12 min)

  • 4

    Increasing the Value of Your Puppies and Program (33 min + Handouts)

    • Increasing the Value of Your Puppies and Program (33 min)

  • 5

    Communicating the Value of Your Puppies and Program (11 min)

    • Communicating the Value of Your Puppies and Program (11 min)

  • 6

    Things You May Not Want to Hear (8 min)

    • Things You May Not Want to Hear (8 min)

  • 7

    Increasing Prices and Next Steps for Your Program (9 min)

    • Increasing Prices and Next Steps for Your Program (9 min)

  • 8

    Next steps

    • More resources for you!

    • Ensure your breeding program is sustainable and profitable!

Reviews

5 star rating

Wow.... Just wow!

Lauren Myers

I can't wait to use the tools Ji provided to help my business grow responsibly and ethically. I fall into the new breeder category and and this was a great p...

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I can't wait to use the tools Ji provided to help my business grow responsibly and ethically. I fall into the new breeder category and and this was a great presentation. It provided methods for me to easily evaluate, plan, and implement to make my program rise in this ever changing market. Thank you Midwoofery!

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5 star rating

Great course!!!!

JB Brand

A great help for pricing puppies. Has an Amazing worksheet. Best part is the material showing how to increase the value of your puppies to compete in any mar...

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A great help for pricing puppies. Has an Amazing worksheet. Best part is the material showing how to increase the value of your puppies to compete in any market, important given how crazy things have been,

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5 star rating

Pricing Help finally.

jane erdos

I have never been sure what to charge for my puppies I somewhat new at this. But I can now feel confident in what I am doing and get what my puppies are worth.

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I have never been sure what to charge for my puppies I somewhat new at this. But I can now feel confident in what I am doing and get what my puppies are worth.

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5 star rating

New and experienced breeders need this!

Rosa Beck

I’m fairly new to breeding and have been struggling for with pricing. The course helps you understand your worth as well as your puppies. Everyone needs this.

I’m fairly new to breeding and have been struggling for with pricing. The course helps you understand your worth as well as your puppies. Everyone needs this.

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5 star rating

Great Topic - Thoughtfully Presented

Megan Smith

This course is suitable for breeders with a wide variety of experience and who are at many different price-points.

This course is suitable for breeders with a wide variety of experience and who are at many different price-points.

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5 star rating

Realistic expectations of what you can sell your puppies ...

Stephanie Frampton

Realistic expectations of what you can sell your puppies for… Ji teaches us to have value in our program and in ourselves and to price our puppies accordingl...

Read More

Realistic expectations of what you can sell your puppies for… Ji teaches us to have value in our program and in ourselves and to price our puppies accordingly. I love the quote from Warren Buffett and recognize that my puppies are priced to the value that I believe they have and that’s a good thing.

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5 star rating

How to ethically price your puppies and create value in a...

Chelsea Hudson

5 star rating

Excellent Info!

Rachel Austin

Informative and helpful knowledge for any breeder (or for any business!).

Informative and helpful knowledge for any breeder (or for any business!).

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5 star rating

Great course!!!!

JB Brand

A great help for pricing puppies. Has an Amazing worksheet. Best part is the material showing how to increase the value of your puppies to compete in any mar...

Read More

A great help for pricing puppies. Has an Amazing worksheet. Best part is the material showing how to increase the value of your puppies to compete in any market, important given how crazy things have been,

Read Less
5 star rating

Good information

Jennifer Root

We appreciate the good, bad, and the ugly concerning selling puppies in a down market, especially for newer breeders. Thank you for the good tips! I definit...

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We appreciate the good, bad, and the ugly concerning selling puppies in a down market, especially for newer breeders. Thank you for the good tips! I definitely will be using the Pricing Worksheet to see how I compare to other breeders.

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5 star rating

New and experienced breeders need this!

Rosa Beck

I’m fairly new to breeding and have been struggling for with pricing. The course helps you understand your worth as well as your puppies. Everyone needs this.

I’m fairly new to breeding and have been struggling for with pricing. The course helps you understand your worth as well as your puppies. Everyone needs this.

Read Less
5 star rating

Excellent Information

Megan Smith

This course gives concrete steps to compare your program with others in the market as well as ways to improve the value offered with your puppies.

This course gives concrete steps to compare your program with others in the market as well as ways to improve the value offered with your puppies.

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