Are you pricing your puppies correctly?

Do you know the dangers of pricing either too high or too low?

Join me and I'll help you understand:

  • Why it’s important for responsible breeders to be profitable

  • The ethics of making money breeding puppies

  • Ensuring responsible breeding while making money

  • Price versus value

  • Business, marketing, and program practices that increase puppy value

  • Determining the value and price of your puppies

  • When to increase your prices

  • Special information on pricing for new and newer breeders

  • BONUS: Value-based pricing analysis worksheet

  • BONUS: Website credibility checklist

What Are People Saying?

5 star rating

Excellent resource for new and seasoned breeders!

ELIZABETH MEYERS

I learned so much in this short, easy to understand, and informative course. No matter how long you have been breeding dogs, this course will help you better...

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I learned so much in this short, easy to understand, and informative course. No matter how long you have been breeding dogs, this course will help you better understand how to price your puppies and adjust to changing markets.

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5 star rating

Great info!

samantha eborg

This was a great way to evaluate my program while making adjustments. I am still newer to the breeding world but I try to constantly learn and improve my pro...

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This was a great way to evaluate my program while making adjustments. I am still newer to the breeding world but I try to constantly learn and improve my program. Definitely recommend this for new and even established breeders!

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5 star rating

Excellent Info!

Rachel Austin

Informative and helpful knowledge for any breeder (or for any business!).

Informative and helpful knowledge for any breeder (or for any business!).

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5 star rating

Good information

Jennifer Root

We appreciate the good, bad, and the ugly concerning selling puppies in a down market, especially for newer breeders. Thank you for the good tips! I definit...

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We appreciate the good, bad, and the ugly concerning selling puppies in a down market, especially for newer breeders. Thank you for the good tips! I definitely will be using the Pricing Worksheet to see how I compare to other breeders.

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5 star rating

Excellent Information

Megan Smith

This course gives concrete steps to compare your program with others in the market as well as ways to improve the value offered with your puppies.

This course gives concrete steps to compare your program with others in the market as well as ways to improve the value offered with your puppies.

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5 star rating

Great Topic - Thoughtfully Presented

Megan Smith

This course is suitable for breeders with a wide variety of experience and who are at many different price-points.

This course is suitable for breeders with a wide variety of experience and who are at many different price-points.

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5 star rating

Wow.... Just wow!

Lauren Myers

I can't wait to use the tools Ji provided to help my business grow responsibly and ethically. I fall into the new breeder category and and this was a great p...

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I can't wait to use the tools Ji provided to help my business grow responsibly and ethically. I fall into the new breeder category and and this was a great presentation. It provided methods for me to easily evaluate, plan, and implement to make my program rise in this ever changing market. Thank you Midwoofery!

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5 star rating

Great Help

Krystal Beers

Course curriculum

    1. Introduction to Value and Pricing (12 min)

    2. Important legal notice—you are responsible for reading this

    1. Understanding Value (20 min)

    1. Determining the Value of Your Puppies (12 min)

    1. Increasing the Value of Your Puppies and Program (33 min)

    1. Communicating the Value of Your Puppies and Program (11 min)

    1. Things You May Not Want to Hear (8 min)

About this course

  • $47.97
  • 10 lessons
  • 0 hours of video content